Reed Marketing has its own story. It begins with Mary, who started the company in 1991 after spending 18 years as a newspaper writer, designer and editor. When she launched Reed Marketing, she offered design, branding, content marketing and public relations services, drawing on her extensive connections throughout Jackson and West Tennessee. Because she values long-term relationships, she has been working with many of the same clients since the early days of her business.
“Times change, strategies change and the tools available to you change, but we’ve always told the story of the business,” she said. “People don’t want to hear a simple sales pitch; they love stories, and good a marketing campaign tells a compelling story.”
Mike, her son, joined Reed Marketing in 2012 after learning the trade as a daily newspaper reporter for six years and communications manager at a full-service marketing firm for five years. He arrived as digital marketing – particularly social media, responsive and mobile websites, email campaigns, and online advertising – defined a critical new frontier for the industry. Mike works to meet the needs of a growing client base and expand the digital branding facet of the company.
“The marketing industry has evolved rapidly in recent years – particularly through content delivery and the way customers interact with brands,” he said. “Digital media has opened new doors, allowing companies to reach a larger group of people with more efficiency. However, the importance of storytelling has not changed. Compelling content remains a key component of any marketing campaign.”
Today’s clients include city governments, chambers of commerce, utility providers, medical clinics, retail stores, magazines, authors and schools. The messages crafted by Reed Marketing feature clear, concise ideas through compelling design and persuasive writing. Whether it’s a tagline for an ad or an article for publication, it’s all part of the larger stories they love to tell.